lexus HR campaign

The HR campaign project involved an extensive pre-production phase.

It was crucial to align a detailed script with Lexus representatives because there was a lot to cover during the shoot and we were constrained to just two days in the showroom. The task was to create nearly identical videos for Toyota and Lexus for various jobs.

It's important to note that the actors in the videos are actual Lexus employees, and they needed to be treated as non-professional actors. The solution was to adjust the script so that everyone could do what came naturally to them and have the opportunity to "be themselves." 

To us, making a video isn't just about great visuals and getting the editing spot on. It's also about teaming up with the client, working with actors, both professional and not-so-professional. The best part is when everyone's happy with the outcome.

  • Actors - Toyota employees

    Creative concept - Yoda Production

    Director/DOP - Jonáš Mejtský

    Cameras - Tomáš Hudini

    Gaffer - Tomáš Dohnal

    Postproduction - David Broda

    Production - Anna Krckova

    Photo - Auto Eder

    Client - Toyota/Lexus